The Numbers
91% of consumers trust online reviews as much as friends and family
Online review stats place customers' reviews as the most trustworthy source of recommendations - carrying the same weight as advice from friends and families.
In 2019, Google accounted for over 75% of all global desktop search traffic
Followed by Bing at 9.97%, Baidu at 9.34% and Yahoo at 2.77%. "Where to buy" and "near me" mobile queries have grown by over 200% in the past two years.
67% of all clicks are directed to Google Map's 3-Pack
It pays to be at the top.
Google recieved nearly 2.3 trillion searches in 2019. Of the billions of searches that happen every day, 15% of them are new to Google.
More than 50% of consumers won’t use a business if it has less than a 4-Star rating
This stat is one of many that illustrate the importance of online ratings. Now that news of customer satisfaction travels this fast – keeping your customers happy is more important than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked only for businesses with a perfect five-star rating.
83% of customers don’t trust advertising
The king is dead! Long live the king!
The traditional channels to reach customers aren’t as influential as they used to be. Most users who no longer trust advertisements choose to pay attention to customers’ recommendations online.
90% of users need less than 10 reviews to form an opinion about a business
You know what people say about first impressions, right?
Well, users get their first impression of your businesses through reviews. Usually through less than 10 of them.
A single business review can lift its conversions by 10%
Online review stats show user-generated content can do miracles in terms of conversions.
You see how much of an impact a single review can have on your business.
How about 100? 200?
Turns out a hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
86% of consumers would consider writing a review for a business
Your customers are a valuable resource, and it’s not only because of the money they spend on your business.
If you give them a good experience, they will be willing to share it.
Source - www.brightlocal.com